Getting a punchy, hard-hitting sound bite is like striking gold in industries like journalism. And with the right set of tools, digging for those 24-karat quotes has never been easier.
Expert quotes are vital because not only do they bring a story to life, they offer more authority than the writer alone. That’s why good journalists are always keen to interview key individuals. Using views, thoughts and feelings of others make their work more reliable and impactful.
For marketers and content creators, transcribing can also be just as essential. They’re useful for anything from content, strategy or research.
Transcription with Trint makes finding quotes from audio and video files faster than ever. Large media outlets can’t function without transcription, especially for large-scale A/V files. Manual transcription takes an enormous amount of working hours, though. Before Trint, journalists only had the option to transcribe by sitting and listening through hours of interview recordings - but not any more.
Writing for Medium, Alex Norton, the senior software engineer at the BBC News Labs raved about Trint: "There are a lot of reasons for newsrooms to be excited about automatic transcription." Trint’s introduction of artificial intelligence in the changing news landscape is revolutionary. The need to write dialogue out word-for-word, or outsource your transcription needs, is gone now.
Norton also mentions how vital transcription is in search and discovery online. As a result, you’ll often find journalists trawling through archive footage at some point in your career, finding relevant quotations - it’s extremely daunting! Especially when you think about news archives, which house thousands of hours worth of old news and radio.
Outdated processes, but no doubt relatable to those who aren’t journalists, too. The hours it takes are not a fun task for most content producers. Finding keywords that link to previous works from an audio file is also essential in digital, but still a massive chore.
If you need to cut together a highlights montage or a punchy advertising campaign as a video editor, you could spend hours fast-forwarding and rewinding, finding perfect passages of dialogue for your video.
Trint also creates timestamps for its transcriptions, which synchronize with the file. This makes referencing so much easier. The built-in ability to caption videos not only adds subtitles but emphasizes quotations to audiences, too. Extremely useful for content and marketing clips.
This level of video editing is helpful, even post-production. Automated transcriptions allow video files to be scanned for engaging information. Creators can use this to write a compelling blurb, and tag videos so they reach the right audience. If you’re publicising videos with the right category, with relevant keywords, it’s a priceless boost on websites like YouTube where competition is fierce.
Quotations and keywords in video content used to be a nuisance to find, often draining time and resources. Luckily, machine learning can now do the dirty work for you. In minutes, you can have a time-stamped transcription of your video file. Quotes and keywords available and mapped out - all at the click of the button.