Content is king, queen, duke, lord, lady and all important beings. Businesses that don’t create content for their audience are missing out on a huge opportunity, and for those that are already equipped with a solid content strategy there’s a recipe for success.
Let’s talk about online accessibility.
Simply speaking, accessible content is content that can be consumed and enjoyed by as many people as possible. As a business creating content, getting as many eyes on your video, ears on your podcast and hands on your products is a key goal - creating and retaining a wide audience is a must. Your audience and your customers don’t expect to do battle with content on your website because it’s difficult to read or wasn’t created with inclusivity in mind.
Picture this: approximately 15% of Americans have trouble hearing - a statistic that should really drive home the need for accessible content. First, if your website is inaccessible for 15% of Americans, you could be missing out on huge revenue potential. And second - and even more importantly - almost 40 million people could be missing out on your content.
Accessibility goes beyond captioning, subtitles and text alternatives for graphic displays. Potential customers access your website every day with a range of disabilities, from vision impairment to reduced mobility. Thanks to advances in software and robotic technology, the Internet is more widely accessible than ever before - so don’t be a roadblock to accessibility for those that have made the effort to get online.
Accessibility in journalism: Bringing the news to the world
In today’s world, a lot of breaking news is shared and amplified over the Internet. It’s no longer local news stations that bring news to us - places like Twitter and other, more official digital news outlets are the first port of call for real-time news.
Online journalists who create such instant, real-time content to keep the world news machine ticking over have a responsibility to make sure it’s accessible to as wide an audience as possible, while keeping pace with their competition. Likewise, video production companies, online creators and “YouTubers” - many of whom consider themselves journalists - have a goal of reaching the widest audience possible. On platforms like YouTube, and indeed most online news websites - viewership means money. Without captions and subtitles, a lot of your audience is unable to fully enjoy video content: it’s not always possible to watch videos with sound, so using subtitles and captions for all video content is a must.
Journalists in this digital age rely on the “eyeball economy” not just to keep their jobs, but also to keep their bank balances in the black. From small-time content creators to journalists who work with huge news corporations, the importance of considering every possible audience member is vital. In such a cut-throat industry, though, many journalists simply don’t think they have the time to create subtitles and captions; getting to press is their top priority. The solution? Using an intelligent platform like Trint, which converts video to text in seconds, ready to export as a subtitle or caption file (SRT and VTT).
Accessibility and the law
Did you know accessibility is a legal issue for businesses across the world? There are a lot of regulations that govern accessibility on the Internet, and while there’s no strict legal requirement for businesses in the United States to ensure their website is optimized for accessibility, regulations from across the globe can trip up a business. Getting to know the various ways you can make your site better suitable for visitors from all backgrounds is part of doing business, and getting to know the global standards you have to meet is a key part of getting this right.
How does Trint make your audio accessible? It uses artificial intelligence to convert your audio and video files into accurate, searchable text transcripts, called Trints. These Trints can be edited, reviewed and immediately added as captions and subtitles, making your work accessible to all. Trint makes video searchable in a way that lets you focus on that all-important content creation. Thanks to automated transcription Trint can be left to do its thing, creating transcripts within minutes.
Worried about accuracy? With Trint’s Vocab Builder, you can add custom words and phrases so the automated transcription brain can get to know niche terms and obscure language that a machine might not pick up on. And with collaborative editing for transcripts, your team can edit Trints together for the highest-quality output every time.
Trint is the key to creating accessible content while keeping costs at a minimum, without disrupting your workflow.
Find out more about how Trint for Enterprise can help your business create accessible content while also saving time and money: